A duo on a mission to craft memorable experiences.
At UX Chunks, our focus is on empowering designers to create with intention and make decisions based on real, authentic experiences, not made-up theories. While we value the art of 'pushing pixels' and creating appealing interfaces, our true passion lies in crafting memorable experiences that deliver both business value and real impact for users, minimizing cognitive load, fostering incremental progress, and prioritizing bite-sized learning.
Our journey began in 2016 when we met in London, a city that shaped our approach to design through its unique blend of challenges and opportunities. During these years, we faced many obstacles, but each experience reinforced the need for a more structured, intentional, and 'no fluff' approach to UX/UI design. We realized that to break through the chaos (and now even more relevant with the HUGE confusion and unreliability behind AI-generated outputs), we needed to centralize our process and simplify our workflows as much as possible.
The solution was, and still is, the combination of a simple note-taking tool and a digestible, straightforward framework to tackle design challenges. Our framework became the foundation, and Notion the platform to organize everything in one place, creating a more streamlined, purposeful way of working. This led us to develop UX Chunks, which currently helps hundreds of designers around the world.
Our mission is to help them eliminate uncertainty, work smarter, and completely remove doubts about process and practices, offering a source of truth to rely on instead of modern, confusing technology that often strips away humanity and moves us further from hands-on practices.
We hope to inspire you to embrace the challenges of design with confidence, knowing that each decision of our manual is rooted in thoughtful, real-world insights, prioritizing authenticity over artificiality.
Ivano Aquilano & Maria Marin
